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Brooks Brothers opens its first Rome flagship

The American heritage brand lands in the heart of the Italian capital

Katie Ramsingh
Katie Ramsingh,

Rome is the latest city to welcome Brooks Brothers’ classic American-style designs to its shopping streets, as the brand opened its first flagship in the Italian capital last week. Located in one of the historic buildings that overlooks the street of Via del Leoncino and Piazza San Lorenzo in Lucina, the new Brooks Brothers store spans three floors, with sections dedicated to womenswear and menswear, formalwear and casualwear, as well as a made-to-measure area for custom tailoring.

The old Italian building features terracotta flooring and stucco ceilings and is furnished with original paintings, books and brocade fabrics from the 19th century, ensuring customers enjoy the traditional Brooks Brothers shopping experience.

Brooks Brothers, 21 Via del Leoncino, 00186 Rome, +39 06 6880 7296



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