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Omega opens new flagship store in Florence

Omega has joined the multitude of esteemed fashion brands found on the prestigious Via de’ Tornabuoni in Florence, offering timepieces and items from its renowned fine jewellery and leather collections

Emily Scrivener,

Swiss luxury brand Omega, known internationally for its high-quality precision watches, has opened a new luxury boutique on one of Italy’s most famous fashion boulevards: Via de’ Tornabuoni in Florence. With neighbours such as Gucci, Bulgari and Versace, the new store is in good company.

The five large front windows of the new two-storey flagship’s impressive facade overlook the famous street, while the boutique’s interior, which reflects the brand’s attention to detail, features materials such as reconstituted zebrawood and chiselled glass. The overall design was inspired by elements of earth, water and sunlight and complements this retail district’s stylish atmosphere.  

Watch enthusiasts will be able to shop for timepieces from Omega’s four watch families, the Constellation, the De Ville, the Seamaster and the Speedmaster, while those looking for other accessories will find items from the fine jewellery and leather collections.

Omega, Via de’ Tornabuoni 25R, 50122 Florence, +39 055 238 2910



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