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Weekend Max Mara’s eco-friendly New Life capsule collection

The launch of Weekend Max Mara’s New Life capsule collection makes environmentally friendly fashion a whole lot chicer

Katie Ramsingh
Katie Ramsingh,

Weekend Max Mara enters the world of ethical fashion with its special project New Life, a four-piece capsule collection made by converting recycled plastic bottles into a polymer spun yarn.

The hi-tech NewLife™ yarn is 100% made in Italy and allows considerable savings of water and energy resources and a significant reduction of carbon dioxide emissions.

The pieces in the collection are all made in a classic monochrome houndstooth design and feature shapes such as the iconic Max Mara trench coat, highlighting that high fashion doesn’t have to equal environmentally harmful. The New Life collection is available in selected Max Mara stores now.

Weekend Max Mara New Life collection, €119-€369

Max Mara, Piazza del Liberty 4, Corso Vittorio Emanuele II, 20121 Milan, +39 02 7600 8849



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