Ahead of Milan Fashion Week, we bring you our round-up of the names to know and the shows to set your Google alerts for this season
While Alessandro Michele’s Gucci collections have ruled the catwalks of Milan for the past few seasons, this September he will relocate to Paris for the first time, leaving the floor wide open for other brands to claim the title of the hottest ticket in town for spring summer 2019. From firm fashion favourites to unexpected additions to the schedule to celebrations galore, be sure to keep your eyes peeled for these standout shows.
With Gucci off the schedule, Prada is undoubtedly the most hotly anticipated show of Milan Fashion Week. It is a brand that starts trends rather than following them and last season creative director Miuccia Prada sent a collection of 1990s-inspired nylon and neon pieces down the catwalk. It was something that no other label would dare to do, and neon is now set to be a standout trend for the coming season. For the September show, the offering is certain to be every bit as unexpected and incredible.
2018 marks Etro’s 50th anniversary and during Milan Fashion Week the brand is set to celebrate in style. Showing in its traditional Friday 2pm slot, Etro’s show is sure to be a vibrant affair. Known for its eclectic paisley prints and boho aesthetic, the brand will certainly use the opportunity to show off a collection capturing its signature style. With a fabulous party lined up for the night of the show and a 50th anniversary retrospective going on show at the Mudec museum of culture, this is set to be Etro’s best season yet.
Following in the footsteps of its parent line Giorgio Armani, Emporio Armani will present a combined menswear and womenswear collection this season. This trend can also be seen across the Milan schedule for September at Tod’s, Salvatore Ferragamo and Missoni. The Emporio Armani show is rumoured to be taking place in a spectacular location, a move away from the brand’s traditionally minimal set. Following on from its one-off show in London last September, this season Emporio Armani will be back in Milan with a bang.
Last season, Moncler unveiled a new concept when it came to fashion week shows. Rather than the traditional seasonal catwalk collection, the brand launched the Genius project, a revolutionary creative idea splitting its seasonal collection into eight drops throughout the season, with each capsule collection created by a different designer. Collaborators included Simone Rocha, Craig Green and Valentino’s Pierpaolo Piccioli alongside Moncler’s in house team. This season the brand will present phase two of the project, undoubtedly with more of the industry’s biggest names on board.
A controversial edition to the Sunday schedule and a nod to the enduring power of streetwear, even in an elegant city like Milan, Fila will present a men’s and women’s show. Founded in Italy in 1911, Fila is now based in Korea. Following on from a collaboration with Fendi last season and with the renewed popularity of its Disruptor trainers in fashion circles, the show is certain to be hugely popular.