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NikeLab comes to Milan


The new shopping experience from Nike uses recycled materials in order to create an eco-friendly fashion space

Katie Ramsingh
Katie Ramsingh,

American sportswear brand Nike has unveiled its new NikeLab shopping space on Milan’s Via Giovanni Lanza. Aiming to be both innovative and environmentally friendly, NikeLab takes its inspiration from the science and technology behind Nike’s sports products.

NikeLab will sell limited editions of Nike’s latest performance and sport products, as well as heritage styles, which have been revamped via creative collaborations, and unique capsule collections from designers including Jun Takahashi from the cult label Undercover.

NikeLab, Via Giovanni Lanza 1, 20121 Milan, +39 02 8909 3764

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