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Milan Fashion Week iconic catwalk moments

We take a look back at the most memorable show sets from Milan Fashion Week, including Moschino’s carwash, Dolce & Gabbana’s fairy-tale catwalk and Prada's purple sand dunes

Emily Scrivener
Emily Scrivener ,

Milan Fashion Week is regarded as one of the more glamorous of its kind. Italian heavyweights such as Prada, Dolce & Gabbana, Gucci and Miu Miu all show in Milan, attracting a huge crowd of international press, buyers, celebrities and bloggers. As a result, designers are always looking for new ways to wow the audience, so the set plays as much of a role as the collections themselves. Shows have become an extension of the brand, with custom set designs, soundtracks and dazzling light shows setting a new standard. The more Instagramable the set, the more publicity the collection gets. Here, we take a look at the most spectacular set designs from Milan’s past fashion weeks including some from Prada, Fendi and Moschino.



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