Global pop phenomenon Justin Bieber has been appointed the new face of Adidas's young fashion label Neo. As an Adidas Neo ‘style icon’, Bieber will make appearances on behalf of the label and share all the latest Adidas Neo news through his social media. He will also front Adidas Neo’s seasonal campaigns under the theme Live Your Style. Bringing sport and fashion together at an accessible price point, the new Adidas Neo collections are perfect for those who want to add a young edge to a classic sportswear look.
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