Italian eyewear label Italia Independent has opened its first flagship store in Milan.
Reflecting the brand’s philosophy with new unique design concepts, the store reveals high-tech metallic displays, a ceiling covered with mirror lenses and a floor with a plastic model racetrack with a Fiat 500 car.
The new retail space will house the full range of eyewear and fashion products as well as limited-edition products launched in collaboration with other brands, such as a jacket by Italia Independent and Colmar Originals and bronze velvet sunglasses specially designed to mark the store’s opening.
An in-store ophthalmic service will also be available as well as technical support for spectacle frames.
Italia Independent has nine other stores in Italy and sells its collections to 3,000 opticians and 180 fashion stores worldwide.
Italia Independent, 19 Via Montenapoleone, 2021 Milan