‘Krizia is part of Italian cultural and fashion history, a maison with a great past,’ says Antonio D’Anna, head of design for Krizia. ‘I have always admired the work of Ms Mandelli, founder of the brand, a woman with an incredible modern vision of fashion.’ With two seasons already under his belt, the young designer, who previously worked at MSGM, is rejuvenating the heritage brand to appeal to the modern consumer. His youthful vitality and love of fabrics now sing through Krizia pieces.
Spring/summer 2018 saw a cheerful, colourful collection sent down the catwalk, with asymmetric cuts and oversized details reigning supreme. The original codes of the house were not forgotten, however, with quirky animal motifs and Krizia’s iconic pleated styles making more than one appearance. In fact, D’Anna’s two focuses for the season have been ‘knitwear and icon plissé styles – that’s what visitors to the store should look out for.’
It’s not just Krizia clothing that looks set to sell out. The label’s accessories collection boasts shining stars in the form of statement earrings and modern mules that are perfect for everyday wear. ‘Krizia clothes and accessories are at the same time contemporary and with a great heritage,’ D’Anna says. For spring/summer 2018 Krizia has also experimented with swimwear, expanding the lifestyle credentials of the brand and hinting at a vision of expansion.
The flagship boutique on Milan’s Via della Spiga is a minimalist haven. It stands among some of the most prestigious stores in the city, conveniently sited at the heart of the shopping district. Designed by renowned Italian architect Vincenzo De Cotiis, the interiors feature geometric lines and a neutral palette of gold, cream and black. Slate, marble and gleaming golden touches run throughout and the airy, spacious ground floor gives way to a lower-ground space offering accessories and much more. The modern design of the boutique is no coincidence, according to D’Anna – the store’s reopening in 2014, he says, coincided with the brand’s taking its new direction.
A fresh store and a new model for the future mean Krizia looks set to go from strength to strength. ‘Simona Clemenza, the Krizia CEO, and I are working together to make the brand grow,’ D’Anna remarks. ‘I am currently working on my third collection.’ The overall creative direction, he adds, lies with Zhu Chongyun, the creative director and owner of Krizia, who acquired the brand in 2014. With the perfect blend of heritage Italian and forward-thinking design ready for spring/summer 2018, there’s never been a better time to discover this revitalised classic label.
Krizia, Via della Spiga 23, 20121 Milan, +39 02 4537 7030, krizia.it