‘My grandfather Mario founded Buccellati after an apprenticeship at Milanese jewellers Bottega. He became famous and since then the company has been developed by the Buccellati family. My brother Andrea is the president and creative director and my brother Gino works in the silver factory in Bologna; our cousin Luca manages the Milan boutique and looks after VIP clients all around the world while I manage the communications department.
‘We’ve always been located on Via Montenapoleone, although we’ve moved up and down the street! We’ve been at Via Montenapoleone 23 since 2003. Via Montenapoleone is the home of luxury brands in Milan and is a reference point for visitors who are looking for items which are made in Italy.
‘We also have stores and corners around the world which are designed by architects and a Buccellati concept is applied to each store wherever it’s located. All Buccellati stores have a particular atmosphere, created by the nuances of, for example, the wood panels and the furniture; the lighting is very important.
‘Recent launches include our Opera and Icona collections in Paris and London and we also have one-of-a-kind pieces throughout the world, which make every store special.
‘What encapsulates the brand are the products, the workmanship, our engraving and our unique style. All Buccellati jewels are handcrafted, hand-engraved and hand-set, as you would have found in an Italian Renaissance goldsmith’s bottega.
‘It’s always memorable when clients and friends gather here for events: it’s like hosting them in our own home.’
Buccellati, Via Montenapoleone 23, 20121 Milan, +39 02 7600 2154