We use cookies to ensure that we give you the best experience on our website. By continuing to use the site, you agree to the use of cookies. You can change this and find out more by following this link

The history of Paul & Shark

Originally inspired by sportswear and a passion for the sea, Paul & Shark has been creating quality clothing for 40 years

Rebecca Fearn contributor profile
Rebecca Fearn ,

Established in 1975, Paul & Shark was inspired by sportswear and by the passion and love of the sea that was so important to its founder, Paolo Dini. In the 1950s, the Dini family reopened a knitting mill in Varese. Originally opened in the 1920s, the mill had produced high-quality knitwear and, in the hands of its new owners, became prestigious once again. Many respected names in the emerging French and Italian luxury ready-to-wear industry turned to the Dini family to produce their collections.

Growing up surrounded by a passion for fine craftsmanship and apparel, Paolo Dini was well placed to launch Paul & Shark in 1975. The exclusive new line was named in honour of an 18th-century sailing ship that caught his eye.

To this day, Paul & Shark lives by three quintessentially Italian values: quality, technology and creativity. The brand attributes much of its success to these elements and Paul & Shark collections are now available in over 70 countries. Selling menswear, womenswear, childrenswear and accessories, Paul & Shark creates sportswear, smart casual and luxury lines, combining technical details and fabrics with more fashion-forward design features.

From start to finish, every element of each Paul & Shark piece is made in Italy, with much of the work still carried out at Dama Spa, the family mill.



Travel Pack