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The amazing history of Max Mara


As Italy’s largest fashion house, Max Mara is a name known across the world, synonymous with luxury, style and quality. But did you know it all began with one man and his pioneering vision of accessible fashion?

Hannah Lewis / © Katie Wilson-Ells
Hannah Lewis,

Inspired by a passion for tailoring passed down by his mother and great grandmother, Achille Maramotti founded Max Mara in 1951 in the Italian city of Reggio Emilia. He began with a line of high-end coats which were inspired stylistically by French haute couture but made using cutting-edge industrial tailoring techniques. In this, Maramotti had discovered an exciting new area of fashion. His methods created more styles, cuts and colours than ever before, allowing him to reach a far wider audience. His clothes gained immediate and overwhelming recognition, and within a few short years the brand was opening new lines under the umbrella group of Max Mara.

Today Max Mara is one of the largest fashion houses in the world, and the Max Mara Group – which consists of 19 different lines – is the biggest clothing company in Italy. More than 60 years after Maramotti made his first coats, the brand remains at the forefront of fashion, producing beautiful clothing in almost every category imaginable, from the classic to the experimental.

Max Mara, Piazza del Liberty 4, Corso Vittorio Emanuele II, 20121 Milan, +39 02 7600 8849

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