This summer, Gucci has announced the second phase of its Do It Yourself service at its flagship store in Milan’s Via Montenapoleone. Under creative director Alessandro Michele, Gucci, one of the world’s most covetable brands, has discovered a new-found free-spirited approach that appeals to discerning fashion lovers and celebrities alike. The start of the summer saw Gucci launch its new DIY service, which gave clients the opportunity to add a uniquely creative personal spin to the brand’s Dionysus bag. The service moves on to its next phase this month with an extensive programme of customisable menswear, unisex jackets and shoes for men and women.
Customers can choose from a wide range of fabrics and buttons, as well as a host of monogram lettering options. Everything from the lining of jackets to trouser waistbands to embroidery can be personalised, allowing clients to design their own perfectly tailored piece.
Bomber jackets are another key piece to customise in both silk and leather. Patches and embroidery are a surefire way to add your own unique touch to your Gucci piece, with a lexicon of symbols and motifs available. Choose from snakes, flowers and bees and emblazon them boldly, or have your chosen design delicately embroidered onto cuffs or collars.
Gucci, Via Montenapoleone 5-7, 20121 Milan, +39 02 771271