With creative director Alessandro Michele at the helm, Gucci continues to go from strength to strength. The Italian label is one of the world’s most covetable brands and its new-found free-spirited approach has made it the go-to name for many fashion insiders and celebrities. The brand’s new DIY customisation service offers customers the chance to create this summer’s must-have accessory by personalising the Dionysus bag with striking embroidery and crystal detailing. Options range from embroidered butterflies and bees to Swarovski crystal moons, hearts and stars. Providing the perfect gift or a unique souvenir from Milan, the service is available exclusively at Gucci’s flagship Milan store on Via Montenapoleone and will soon be offered on ready-to-wear pieces and shoes.
Gucci, Via Montenapoleone 5-7, 20121 Milan, +39 02 771271