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Kendall Jenner and Bella Hadid star in Dsquared2’s latest campaign

The Milanese brand pairs up with the models of the moment for a stunning short film

Lucinda Turner
Lucinda Turner,

Inspired by the American Midwest and the free spirit of the 1960s, Dsquared2’s autumn/winter 2018 campaign, starring Kendall Jenner and Bella Hadid, is a true celebration of cowboy style.

The short film, directed by acclaimed photographers Mert Alas and Marcus Piggott, features the women wearing pieces from the brand’s latest collection as they host a party in a motel, with their male friends also dressed in the brand’s clothing.

With Dolly Parton-esque hair from Sam McKnight and a perfectly retro colour palette, the film transports viewers to another time, while the sharp snappy editing keeps the collection looking modern and incredibly covetable.

DSquared2, Via Sant’Andrea 18, 20121 Milan, +39 02 8969 1699



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