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Best AW18/19 fashion week sets

We take a look at the best fashion week set designs for the autumn/winter 2018/19 collections, including Erdem at the National Portrait Gallery in London, Chanel’s enchanted forest and Gucci’s operating theatre

Emily Scrivener
Emily Scrivener ,

Social media has had a huge impact on the way designers showcase their collections. Brands are looking for new ways to capture the attention of both the front row and the fashion industry, with images of the collection uploaded before, during and after the show. Spectacular set designs have reached a new level of creativity at the fashion weeks. Shows have become an extension of the brand and the sets are just as memorable as the collections themselves. The more theatrical the catwalk is, the more attention it garners on social media. The autumn/winter 2018/19 collections were no exception, as designers looked to stunning sets to wow their audiences. Here, we take a look at the sets created for Chanel, Christian Dior, Gucci and more.



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