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Bally’s digital revolution

Claretta Fran,

Bally, the Swiss luxury leather goods house, has just launched an exciting new digital service that allows devotees of the men’s Scribe shoe to design their own bespoke Scribes, either online or via a specially developed iPad application. Upon completing their design, customers can use the service to locate their nearest store for an in-store appointment to finalise their order.

Bally, Via Montenapoleone 8, 20121 Milan, +39 02 7600 8406



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