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Gucci’s new men’s fragrance is Made to Measure

A tailor-made fragrance crafted with the attention to detail of a bespoke Gucci suit

Katie Ramsingh,

Following the success of Gucci Première perfume for women, Gucci launches the new Made to Measure fragrance for men. Fronted by James Franco, the spicy oriental fragrance is created for the man whom others aspire to be.

Constructed with the same care invested in a Gucci made-to-measure suit, the fragrance combines carefully selected ingredients from around the world. Notes of Calabrian bergamot, Tunisian orange flower and French lavender add texture and structure to the aroma, echoing the sophistication of master tailoring.

Made to Measure is presented in a glass bottle of the quality found in an haute parfumerie, with a distinguished slate and pearl grey palette mirroring that of Gucci’s Florence-made bespoke suits.

Gucci, Via de’ Tornabuoni 73-81R, 50123 Florence, +39 055 264011



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