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Dior opens a new boutique in Florence

Looking out on to Florence’s famous Via de’ Tornabuoni, Dior’s new boutique designed by acclaimed architect Peter Marino honours the house’s timeless elegance

Katie Ramsingh
Katie Ramsingh,

Dior brings a touch of French luxury to Florence with the opening of its new boutique on Via de’ Tournabuoni, which is cleverly designed to give the impression of visiting Monsieur Dior’s private salon.

The new boutique features an area devoted exclusively to handbags and leather goods and decorated in Dior grey, one of the couturier’s favourite colours, while silk velvet curtains and signature wood panelling adorn the rest of store, continuing the classic Dior aesthetic.

Original works by Rob Wynne bring a unique touch to the walls of the store, which will stock the women’s ready-to-wear collections alongside an extensive range of shoes and accessories.

Dior, Via de’ Tornabuoni 1R, 50123 Florence, +39 055 266 9111



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