Vogue Fashion’s Night Out returns to Amsterdam for a second time on 5 September, with many of the city’s premier flagship stores extending their opening hours to accommodate this most fashionable of events – many will be open until 10pm, while department store de Bijenkorf will be open until 11pm.
From live music and a roller disco to limited-edition T-shirts and opportunities to customise your purchases at many of Amsterdam’s stores, Vogue Fashion’s Night Out will take over the shopping areas of PC Hooftstraat, Van Baerlestraat, Hobbemastraat and the Dam square.
At the centre of this year’s event will be the Vogue Warehouse at Hobbemastraat 2, where shoppers will find a pop-up store stocked with Vogue Netherlands’ favourite brands from home and abroad. In addition to established names such as Marc by Marc Jacobs, Wouters & Hendrix and Rika, young designers Duran Lantink, Loekie Mulder, Jazz Kuipers, Henriette Tilanus and Anne van den Boogaard will be showing part of their graduate collections as well as customising Vogue T-shirts, which will be for sale throughout the evening.
This is not only an evening of fashion and shopping – it is also an opportunity to dine and drink at many of Amsterdam’s top restaurants and bars, many of which have created dishes and cocktails specially for the occasion.
The Butcher restaurant on PC Hooftstraat will be serving its famous mini-burgers or, if you’re seeking drinks, you can order the FNO cocktail (made with vodka, watermelon, lemon and vanilla) at Momo, where you’ll get a taste of smoked Wagyu beef for free. Make sure you look out for the Moët & Chandon Ice Car, which will be serving Champagne and ice-cream around Van Baerlestraat and PC Hooftstraat all evening.