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Prada’s first store in Amsterdam


Prada reveals its first Amsterdam store, located on one of the Dutch capital’s most exclusive shopping streets, PC Hooftstraat

Emily Scrivener ,

Prada has opened its first store in Amsterdam, on prestigious shopping street PC Hoofstraat.

Spread over two floors, the Italian brand’s first store in Holland has been created by architect Roberto Baciocchi, and takes inspiration from both the historic building and the urban landscape.

The exclusive boutique showcases the label’s latest collections, including women’s ready-to-wear, leather goods and women’s accessories, and has a dedicated footwear space featuring unique displays.

The store also has a small private area, dedicated to the boutique’s special guests, where the walls and ceiling are covered in green velvet.

Prada, PC Hooftstraat 63H, 1071 BN Amsterdam, +31 (0)20 493 0510 www.prada.com

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