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Karl Lagerfeld's beautiful concept store in Amsterdam


Design genius Karl Lagerfeld offers visitors a digital experience at his new concept store in Amsterdam’s hip Nine Streets area

Hannah Lewis ,

Over the last year Karl Lagerfeld, one of fashion’s busiest people, has expanded his portfolio of international stores at a rate we can hardly keep up with. Located in a quaint 18th-century building in the trendy Nine Streets district, the designer’s Amsterdam concept store is one of the most exciting recent additions to the city, bringing Karl Lagerfeld’s quirky cool and laid-back elegance to the Netherlands. Offering a true Lagerfeld experience, the store goes beyond fashion to act as a window to the man himself. Lagerfeld’s obsession with the digital is visible at every step, from iPads in the aisles to photo booth fitting rooms and, when you’re finally ready to go, you’ll be invited to leave a personal note for Karl.

Karl Lagerfeld, Hartenstraat 16, 1016 CB Amsterdam, +31 (0)20 422 0077

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