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Tumi Case Studies: Tumi CEO Jerome Griffith


Luggage brand Tumi has teamed up with global travellers who use their bags almost every day, from top DJs to make-up artists and fashion designers. Tumi CEO Jerome Griffith talks about which Tumi case he likes to travel with

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Sally Ashley-Cound,

As CEO of Tumi, Jerome Griffith has the pick of all the brand’s luggage, from the heavy-duty long-haul Tegra-Lite suitcase and the luxurious Bedford collection to ultra-portable carry-ons and briefcases with secret compartments – but which Tumi products does he use the most?

‘The stuff wore like iron,’ says Griffith, who first encountered Tumi in 1991 when the brand was 16 years old. ‘You really had a hard time trying to wear it out. On a big trip I’ll carry a split duffle, it’s got a top and a bottom and a bunch of pockets on the outside. At first I was not a believer in packing cubes and now I’m a big believer – because it’s just simple.’

Tumi’s ongoing series of Case Studies chronicles the stories of global travellers who use Tumi’s cases and bags as a major part of their jet-setting lifestyles.

Along the way they’ve also perfected the art of packing. Here are Jerome Griffith’s top three tips:

1. Pack by classification – T-shirts with T-shirts, socks with socks

2. Use packing cubes to keep organised – similar things go together

3. Fold your jacket inside out so it doesn’t get wrinkled

Mixologist Tim Cooper’s travel tips here

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