Replay has been producing top-quality denim wear since 1981, backed by its belief in the importance of jeans as a wardrobe essential. Regarding the world’s favourite item of clothing as anything but every day, the brand is committed to producing the best jeans possible, ones that become almost part of the wearer and as such have to be perfect – obsessive, perhaps, but it certainly leads to great denim.
Replay, Ehrenstrasse 80-82, 50672 Cologne, +49 (0)221 925 8440
Pepe Jeans’ commitment to quality has seen it grow from a small market stall on London’s Portobello Road to a multinational company and one of the world’s leading premium jeans brands. Each season the brand offers classic styles and cuts alongside its more trend-led and fashion-forward offerings, all of which are well worth a look.
Pepe Jeans, Ehrenstrasse 66, 50672 Cologne, +49 (0)221 258 9233
Known for its laid-back approach to apparel, Bench favours style over trends, creating casual collections of wearable pieces which will last for years. Its jeans are its crowning glory, with both men’s and women’s pairs in a wide assortment of styles, with everything from super skinnies to relaxed loose fits. Made for movement, these are sturdy jeans that will keep you comfy yet stylish on everything from a city tour to a night’s dancing.
Bench, Breite Strasse 169, Cologne 50667, +49 (0)221 2509 9585
Youthful Italian brand Diesel has a firm following when it comes to denim, and with its expert cuts and quality materials this is no surprise. Always ahead of the curve, it offers some of the best-fitting jeans available, with cutting-edge technology used to ensure there’s a pair to flatter every figure.
Diesel, Ehrenstrasse 69, 50672 Cologne, +49 (0)221 272 4550
No top five would be complete without Levi’s, a name that has been synonymous with denim since Levi Strauss patented the first blue denim jeans in 1873. The company prides itself on its quality and variety, with a focus on good materials and great fits across its numerous jean shapes, with styles to suit everyone, from the iconic 501s to the edgier twisted-hem jeans.
Karstadt, Breite Strasse 103-135, 50667 Cologne, +49 (0)221 203 9312