Wearing such traditional garb is in fact a trend that has only emerged in recent years, but it has been embraced by locals and visitors alike.
In late September, the streets of Munich are full of women in colourful Alpine peasant-style dresses and men in trachten (leather breeches). To blend in, head to one of these specialist outfitters before you make for the beer tents.
A Munich institution with a long-standing tradition of producing traditional clothing, Lodenfrey today sells a selection of Bavarian and international designer brands.
Lodenfrey, Maffeistrasse 7, 80333 Munich, +49 (0)89 210390
2. Trachten Angermaier
The one-stop shop for head-to-toe Oktoberfest outfits, whatever your budget.
Trachten Angermaier, Rosental 10, 80331 Munich, +49 (0)89 2300 0199
3. Lola Paltinger
For those who don't want to look too traditional, these offbeat designs have become the go-to alternative to trachten for international celebrities playing Bavarian dress-up.
Lola Paltinger, Tal 27, 80331 Munich, +49 (0)89 201 1114
Read next: Top 5 stores to visit during Oktoberfest