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Iris von Arnim: the cashmere queen

A flagship store in Munich for the luxury cashmere brand

Fiona Brutscher,

The Munich Iris von Arnim flagship store, the third to open in Germany, stocks the brand’s current knitwear collection over 110 elegant square metres, and is the first store in the world to sell the brand’s exclusive Special Collection in monochrome brights, each piece made in Germany. Over 30 years ago, Iris von Arnim started knitting to keep herself occupied during a prolonged stay in hospital. The hobby soon turned into a business and led to the opening of a boutique selling home-knitted pullovers in Hamburg. The scale of the operation has changed considerably but Iris von Arnim is still a family business specialising in premium knitwear, particularly cashmere. Although the company founder can no longer satisfy demand by knitting each piece by hand, Germany’s cashmere queen is still very much involved in the business, run today by her son Valentin. Both were in attendance when the Munich flagship store opened in November 2012.

Iris von Arnim, Amiraplatz 1, 80333 Munich, +49 (0)89 2388 5588



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