Rivalling the Champs-Élysées in Paris and London’s Regent Street, Hamburg’s Neuer Wall is one of the most luxurious shopping streets in Europe. Lined with the stores of many of the world’s best-known designer brands, the kilometre-long boulevard is a magnet for international shoppers. The striking street was rejuvenated in 2006 and now hosts stunning flagships from some of the best brands in the world across fashion, jewellery and homeware. From one of Hamburg’s oldest retailers, Brahmfeld & Gutruf, to the sleek, vibrant stores of Prada and Burberry, Neuer Wall is one of the best shopping streets in Hamburg. Here we highlight the stores on Neuer Wall that are not to be missed.