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Best shopping streets in Hamburg

Hamburg is one of Europe’s most interesting shopping destinations thanks to its mix of independent boutiques and designer stores. Here, we guide you through the best shopping streets in the top shopping areas of Hamburg, and what to buy there

Emily Scrivener
City Guide
Emily Scrivener ,

Neuer Wall
Neuer Wall is one of the most luxurious shopping streets in Europe, and is lined with the stores of many of the world’s best-known designer brands. The kilometre-long boulevard was given a facelift in 2006, and provides a suitably glamorous setting for its array or fashion, homeware and jewellery brands, including Prada, Michael Kors, Mulberry and Longchamp. Those looking for a sparkling souvenir of Hamburg should make a beeline for jeweller Brahmfeld & Gutruf, one of Hamburg’s oldest retailers, whose colourful and ornate pieces feature nature-inspired motifs. Be sure to stop off at Café Engelchen for a much-deserved coffee break.

Located in the Old Town, Mönckebergstrasse is Hamburg’s traditional shopping street, and remains popular for its mix of department stores, international chains such as H&M, Zara and Massimo Dutti, and an eclectic selection of independent boutiques. Saturn is known for its wide range of CDs, vinyl records and DVDs, and is arguably one of the best electronics stores in Hamburg. Those wishing to invest in more unusual souvenirs will enjoy quirky shops such as specialist tea store Tee Gschwendner and toy emporium Steiff, famous for its teddy bears.

Grosse Bleichen
Another of Hamburg’s prestigious shopping streets, Grosse Bleichen runs parallel to Neuer Wall and offers a concentration of top luxury brands. From exquisite jewellery pieces from Breguet to essential denim buys at Guess Jeans, Grosse Bleichen is the perfect destination for the discerning shopper. The area is also home to Douglas, one of the best stores for all things beauty-related in Hamburg; it offers a huge assortment of beauty and fragrance brands including Dior, Chanel and Tom Ford, so is the perfect place to spoil yourself or your loved ones.

Formerly a working-class district, Schanzenviertel is now an up-and-coming part of Hamburg, nurturing the city’s alternative culture with top independent boutiques, cool bars and on-trend eateries. Instead of the major conglomerates and chains, the area offers a host of independent stores from Hamburg’s emerging designers. For contemporary homeware, visit Human Empire, which sells posters and accessories created by up-and-coming illustrators and artists which would make for perfect souvenirs from Hamburg.

Once the place where wealthy families promenaded their unmarried daughters (‘jungfer’ is the old German word for ‘maiden’), Jungfernstieg is now a famous shopping street and one of Hamburg’s prettiest, offering views over the Alster along with some of the world’s finest boutiques. The waterfront street offers top shopping opportunities, with traditional jewellery stores such as Wempe, Chopard and Bucherer, and fashion from the likes of Burberry, Beutin and American Apparel. Jungfernstieg is also home to the stunning Alsterhaus department store, which has been drawing crowds of luxury shoppers since 1912. With six floors of men’s and women’s fashion, beauty, food and homeware, it’s the perfect place to while away an afternoon.



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