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First look: inside Victorinox Cologne


Traditional Swiss brand Victorinox has opened its second store in Germany, in the centre of Cologne

A Swiss Army knife is useful in so many situations, and Victorinox, the company behind the famous brand, has recently opened its second store in Germany – in the centre of Cologne, not far from the cathedral.

As well as the famous Swiss Army knives, cutlery, timepieces, travel items, fashion and fragrances are stocked throughout the two-floor store. The interior has been designed to reflect Victorinox and its products, with oak representing tradition, concrete for modernity and steel to echo the metal used in the knives.

Patrick Hardy, global retail director for the brand, promises a special shopping experience. ‘Our new store, in this great location, is the second step for Victorinox in North Rhine-Westphalia, a region where we have put on a strong performance,’ he says. ‘We are sure this will be a very special shopping experience, and look forward to bringing another authentic part of Switzerland to the Rhine region of Germany.’

Victorinox, Wallrafplatz 2, 50667 Cologne, +49 (0)221 2806 7270

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