There’s been a lot going on in this year’s competition since it was announced in April that Stella McCartney would be replacing Marc Jacobs as patron of the award.
After sorting through over 350 applicants from across Europe, Stella McCartney chose the five finalists. We had the pleasure of interviewing them about their collections and found out what it was like to be part of the award, what they’ll be bringing to Berlin Fashion Week with them and, most importantly, what they’ll be wearing on the night:
In May, the five finalists met Stella McCartney for the first time and had a chance to take her through their collections in person and get some much valued advice.
‘She advised not to overcomplicate the design so some pieces can stand out,’ nominee Katy Clark said afterwards. ‘Also, she said to stay true to your own design standpoint because it’s so important to know who you are in the industry.’
The day in the studio was followed by a cocktail party at Sankt-Agnes-Kirche in Berlin in honour of the five shortlisted nominees attended by over 300 guests, including German stars Alexandra Neldel, Julia Malik, Katharina Kowalewski and Sönke Möhring, model Franziska Knuppe, Countess Veruschka von Lehndorff and John Cloppenburg: see all the photos here.
The final of the Peek & Cloppenburg Designer for Tomorrow award takes place tomorrow at 4.30pm, so make sure you tune into our Twitter feed to find out who is chosen as the winner by Stella McCartney and her fellow judges: editor-in-chief of Vogue Germany Christiane Arp, designer Karen Boros, German correspondent for Women’s Wear Daily Melissa Drier, John Cloppenburg, Karen Heumann, fashion director of Gala Marcus Luft, photographer and blogger Hanneli Mustaparta, editor-in-chief of InStyle Germany Annette Weber and editor-in-chief of TextilWirtschaft Michael Werner.