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The best pieces from the Erdem x H&M collection


The biggest fashion collaboration of the year has arrived. The Erdem H&M collection will land in stores on 2 November. Be sure to plan ahead and browse through our edit of the 20 must-buys from the Erdem x H&M collection here

Emily Scrivener
Emily Scrivener ,

The eagerly anticipated Erdem x H&M collaboration officially lands in stores on 2 November – we have an exclusive early look at some of the best of the womenswear collection.

Following in the footsteps of Kenzo and Balmain, Erdem will be the 17th fashion label to collaborate with H&M. The brand, which is loved in Hollywood and based in London, will translate its signature romantic designs across 36 items for women and 22 items for men. Designer and founder Erdem Moralioglu is known for his beautiful, feminine cuts, wildflower prints and Victorian-style blouses, and his designs have become a favourite with royals and on the red carpet. He has created a covetable, wearable collection which fuses elegant Erdem trademark pieces with H&M’s casual wearability. The diffusion line features many key shapes and prints synonymous with Erdem, with Victorian-style lace dresses and elegant blouses at the heart of the collection. The collection also sees a number of firsts for the brand, with several hoodies and sneaker designs that show a marked difference to its usual catwalk looks.
See our highlights from the Erdem x H&M collection here.

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