American sports brand Nike has opened a new flagship store in Berlin, located on prestigious Tauentzienstrasse.
The new store is set across three floors covering 2,000 square metres. Its focus is on combining the physical and digital realms to elevate sports training, with recent digital innovations such as the Nike+ Running and Nike+ Fuelband SE available to buy.
Customers will be able to personalise their favourite Nike products at the special Nike ID customisation terminals. The exclusive stitching machine is also available to transform the boots of budding football stars with the addition of their name or national flag.
For those needing some extra fitness motivation, the stylish Nike Training Club on the top floor will host intense workouts led by professional Nike master trainers.
Nike, Europa-Center, Tauentzienstrasse 9-12, 10789 Berlin, +49 (0)30 2639 82025