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Mia Abadi: My Berlin

Mia Abadi’s Prag PR company represents Lala Berlin and Kaviar Gauche, Berlin’s figurehead brands, and this chic PR fashion firm has also recently adopted Rika, the favourite of cool girls such as Irina Lazareanu and Belgian supermodel Anouck Lepère. Abadi has also begun an exciting foray into art PR. She shares her Berlin highlights with SHOP

City Guide

by Ana Finel Honigman

Mia Abadi
Mia Abadi

Where were you born?

Where do you live?
Uptown Friedrichshain, Berlin.

Which are your favourite Berlin stores?
The Power Park record store in Friedrichshain has the best vinyl selection from the 60s to the 80s to the newest electro music. Right now I am listening to Atmo & The Lightz all the time. I also love to be in the Kaviar Gauche store on Linienstrasse. It makes me feel like living in the time of Coco Chanel. The best interior shop is Dopo Domani on Kantstrasse in Charlottenburg. They have three floors full of Moroso and Poltrona Frau.

And your favourite restaurants?
Die Henne on Leuschnerdamm for the best home cooking in a nice atmosphere; Hafis on Alt Moabit for delicious Persian specialities in a traditional interior; and Eismanufaktur on Auguststrasse in the Mitte district.

Any recommendations for local dishes to try?Mustard pickles from Spreewald.

Do you have a favourite local café?
Cafe Europa on Gipsstrasse. I love the guests – an exciting mixture of actors, painters and tourists.

Where do you take out-of-town friends?
On a boat trip in the Spreewald to Bad Lübbenau. It’s so romantic to be on a little boat, to learn more about the Sorbian traditions and to enjoy nature.

Where do you like to celebrate?
The Margaux has been one of my favourite restaurants for a long time, for uncomplicated, high-class cooking

Do you have a favourite Berlin walk?
I like the area around Gipsstrasse and Auguststrasse in the Mitte district for the small patios, hidden cafés, restaurants and galleries.

How do you like to travel around the city?
My 1973 Vespa.

What’s Berlin’s best landmark or building?
The Egyptian museum; I like Friedrich Stüler’s classical building and what David Chipperfield has made out of it.

Which do you think is Berlin’s best museum?
It depends on which kind of art you are interested in. I like the selection in the Hamburger Bahnhof, and also galleries such as Mehdi Chouakri or the Strychnin.

Which person from Berlin do you most admire?
It’s hard to say. Oskar Röhler, because I know him personally. He’s a big intellectual with great humour. And Jorinde Voigt and Ralf Ziervogel, two amazing artists.

Where are the best bargains to be found?
At the end of Karl-Marx-Allee, almost out of town, you will find a lot of hidden antique book stores where you can find beautiful editions of authors such as Balzac and Hardy.

Can you recommend any good hotels?
I love the Ritz Carlton on Potsdamer Platz for the home-made sweets, the professional staff and the 24-hour service. You feel like the most important person in the universe. If you don’t want to spend so much money and want to something more individual, I would recommend the Propeller Island hotel, which has 45 rooms with different style themes. My favourites are the symbol room and the flying bed.


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