Marc Jacobs chooses Leandro Cano as the Designer for Tomorrow

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Wednesday, 4 July, 2012 by Sally Ashley-Cound

Marc Jacobs chooses Leandro Cano as the Designer for Tomorrow

Marc Jacobs chooses Leandro Cano as the Designer for Tomorrow

Designer Marc Jacobs this afternoon selected Leandro Cano as the Peek & Cloppenburg Düsseldorf Designer for Tomorrow. Sevilla-based Cano was chosen by the Louis Vuitton creative director and a panel of judges which included Christiane Arp, the editor-in-chief of German Vogue, Melissa Drier from Women’s Wear Daily and editor-in-chief of InStyle Germany Annette Weber. All five finalists, who come from fashion and design institutions across Europe, including those of London, Birmingham and Berlin, showed their collections this afternoon in the Mercedes-Benz tents in the centre of Berlin’s Tiergarten.

Leandro Cano's collection stood out for its bold use of shape and texture. His cocoon-like structural knitwear and leather pieces are artworks in their own right and designed to reflect the designer's own emotions and memories. "The show that we saw today was spectacular and every one of the finalists certainly has a very strong voice with so much potential," Marc Jacobs said.

The Peek & Cloppenburg Düsseldorf Designer for Tomorrow award promotes up-and-coming design talent as an investment in the renowned department store’s own future and this year, for the first time, students from all over Europe were invited to submit applications.

Cano will get the chance to show at Mercedes-Benz Fashion Week Berlin in January 2013 and will receive guidance in all aspects of the fashion industry, including public relations, production and finance. He will also win studio space, supplier contacts from Peek & Cloppenburg Düsseldorf and will travel to Marc Jacobs’ studios in New York and Paris for personal coaching in design – a unique opportunity for any designer at the start of their career.

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