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In store at Konk


German concept store Konk was created with the aim of promoting new and emerging native design. Owner Edda Mann shares her fashion philosophy and the history behind the brand with us, direct from her Berlin store.

Ximena Daneri
Ximena Daneri ,

German fashion designers are becoming increasingly prominent on the international stage and the mission of the Konk concept store, located in Berlin’s fashionable Mitte neighbourhood, is to promote the next generation of German talent. Edda Mann, Konk’s owner, is adept at finding the best of German fashion and design. She talks about her store and its philosophy to SHOP’s fashion editor Ximena Daneri and fashion co-ordinator Fani Mari.

‘Berlin is such a creative city, with a very impressive history. I was born in the east of Berlin; it’s my home town. I have a strong need to support creative people living in this wonderful city: this is what I’m doing, and this is what inspires me. The store opened in 2003 and the team is made up of myself and three other wonderful women.

‘I chose this area because many galleries and art spaces are located here. The idea of art manifested in clothes is very important to us at Konk. Also, I like the smaller stores in this neighbourhood. I took Konk over in 2012 and I already loved the design of the store – especially the changing room, which has drawings of trees on the wall by an old student companion of mine, Alexander Wagner.

‘I try to support young and promising Berlin-based designers as well as longtime designers. Every piece is selected carefully and as a result Konk has become a happy, colourful place with many unique pieces that you won’t find anywhere else.

‘When we’re selecting designers, the most important thing is that the designer lives and designs in Berlin and the production is within Europe. Furthermore, it is very important that the clothes, the jewellery, the accessories all tell a story – a story about how a piece is made, the meaning behind the piece.

‘It’s hard to name just a few very special designers. Perhaps I would say Naoko Ogawa and NCA, but there are many, many more. For spring/summer 2016 I am excited about Anntian, Marina Hoermanseder and Penelope’s Sphere. And my favourite trend? Stripes, stripes, stripes!

‘Katy Perry once visited Konk and that was a surprising and special moment. I have so many great customers who also became friends.’

Konk, Kleine Hamburger Strasse 15, 10117 Berlin, +49 (0)30 2809 7839

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