Nike combines a series of exclusive products with cutting-edge design at the innovative Supernova retail space in the Bikini Berlin concept mall. This is Supernova’s first season and its theme, the Future of Football, pays homage to the World Cup series currently taking place in Brazil. Nike is showcasing a series of exclusive football and lifestyle products, perfect for trendsetting and stylish football fans.
The store is a multimedia experience that takes visitors on the journey of a footballer from the streets who becomes a celebrated global star when his training pays off. Avant-garde architecture, video and audio systems all contribute to the experience, while mini-shops around the store showcase the products.
Customers can also show off their football skills at an interactive goal-shooting wall and can share their results via social media.
The Future of Football at Supernova runs until 13 July.
Bikini Berlin, Budapester Strasse 38-50, 10787 Berlin