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40th anniversary of Diane von Furstenberg’s wrap dress

Diane von Furstenberg celebrates the 40th anniversary of her iconic wrap dress this year; in recognition of this, we take a look at the history behind the dress that made her a fashion legend

Emily Scrivener,

Diane von Furstenberg first arrived in New York in 1970, where she was encouraged by US Vogue editor Diana Vreeland to make a name for herself in the fashion world.

Four years later she designed the wrap dress, signalling the start of a liberating style movement – one that both empowered and feminised women. Within two years, she had sold 5 million wrap dresses and appeared on the cover of Newsweek.

Newsweek hailed von Furstenberg as the next Coco Chanel and the dress appeared on a host of powerful women, including Cybill Shepherd who famously wore the wrap dress in the 1975 film Taxi Driver.

Despite its popularity, the dress went out of production a few years later only to be revived by Furstenberg in 1997, when a new generation of women fell in love with the design.

Since then, the dress has maintained its cult status and has become a wardrobe staple for millions, a symbol of timeless elegance and empowerment.

It has been four decades since Diane von Furstenberg designed the wrap dress, yet it is still as iconic and relevant today as it was 40 years ago, and is worn by celebrities, royalty and women around the world.



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