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Window shopping at Van Cleef & Arpels in Paris

Van Cleef & Arpels is known worldwide as the epitome of Parisian luxury. Its haute jewellery is characterised by understated elegance, imaginative use of colour and a flair for innovation. Here we go behind the scenes to discover the secret of its success since the opening of this first Van Cleef & Arpels boutique in 1906

Marina Nelson,

Ever since Van Cleef & Arpels opened its jewellery boutique on Place Vendôme, the area has become known as the place to go for Parisian luxury. The jewellery brand has gone from strength to strength, with the introduction of flagship stores around the world from New York to Hong Kong. To celebrate its 100th anniversary, the Paris store was redesigned by top French interior designer Patrick Jouin with a clear classic-modern outlook and an 18th-century influence. 

On arrival at the boutique you’re greeted with a cascading glass chandelier, before the main room opens out with pale, intricately carved panelled walls with flower motifs.  Jewellery is housed in tall, curved glass cases and on decorated tables around the boutique.

Last year Van Cleef & Arpels expanded its shop with Le Temps Poétique, a special area dedicated to its exquisite timepieces.

Unique factor:
Van Cleef & Arpels has a unique stone-setting technique. Patented in 1933, the Mystery Setting involves setting stones so that the prongs are invisible. Using this labour-intensive technique, Van Cleef & Arpels creates intricate and detailed mosaics for a special take on modern jewellery design.

When it comes to watches, the Poetic Complications range has a distinct design feature that sees the dial itself or figures on it move back and forth to tell a story.

Best for:
The Place Vendôme boutique contains a sparkling array of delicate jewellery and an extensive collection of watches.  Van Cleef & Arpels regularly introduces new themes and collections. This year one of its inspirations is lucky symbols, as seen in its signature Alhambra collection and the Palais de la Chance high-jewellery collection unveiled at Paris Haute Couture Week.

Bespoke services:
If its selection of jewels and accessories is not enough, Van Cleef & Arpels also offers a bespoke service to ensure you can walk away with the perfect piece tailored exactly to your taste.

Special events:
Van Cleef & Arpels offers regular jewellery workshops where you can learn some of its design techniques, as well as enjoying a privileged look through its collection of vintage jewellery dating back to its earliest years.

Van Cleef & Arpels, 22-24 place Vendôme, 75001 Paris, +33 (0)1 5504 1111

Opening hours:
Monday-Friday 10.30am-7pm; Saturday 10.30am-6pm

Images: © Marie-Charlotte Pezé



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