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Window shopping at Cartier in Paris

As Cartier celebrates 165 years in the jewellery business, we take a step back in time to see how it became one of the world’s most sought-after brands. Here we show you around its multi-floor boutique, where we uncovered fascinating treasures.

Marina Nelson,

Cartier decided to move its jewellery business to the newly fashionable rue de la Paix in 1899. Its store stood out; its façade of black marble differed from the simple wood panelling of its neighbours.

On arrival at Cartier you’re greeted by an open staircase with brass railings and a red carpet, which rises towards a high glass ceiling reminiscent of an opera house.

The multi-floor boutique is one of the largest jewellery houses in Paris and is dedicated exclusively to the brand. Customers can shop across the ground and open-plan mezzanine floors, while the second and third floors contain jewellery workshops and the two upper floors are reserved for Cartier’s expanding archives.

Unique factor:
The store houses a wide selection of haute jewellery alongside Cartier’s full collection of jewellery and timepieces from earlier days. Its historic Trinity collection can be found in the boutique, where the pieces are updated every year, and you can find the complete back catalogue in store. For a rare glimpse at some of its haute jewellery, the store showcases several exquisite pieces.

Best for:
Famous for its grandeur, the store boasts a vast selection of delicate jewellery and an extensive collection of watches.  Shop across the first two floors where you’ll also find a range of accessories including leather handbags, fragrances and special gifts.

Bespoke services:
If you’re after a special one–of-a-kind item, look no further than Cartier’s bespoke service where you can design your own fragrance and one-off jewellery piece.

Special services:
Not only is Cartier home to a selection of watches and jewellery, the luxury boutique offers jewellery workshops, home delivery and reservations for the opera and local gourmet restaurants. Cartier also offers services related to the latest sporting and cultural events around Paris.

Cartier, 13 rue de la Paix, 75002 Paris, +33 (0)1 5818 2300

Opening hours:
Monday-Saturday 10.30am-7pm



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