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Valentino reinvents its Parisian flagship store

The house of Valentino goes back to its roots with a modern update of one of its oldest stores

Marina Nelson,

Fashion label Valentino recently updated its historic store on avenue Montaigne, blending modern elegance with timeless designs.

With a backdrop of the Eiffel Tower and an impressive corner entrance, the new two-storey store stands out from other boutiques close by.

On arrival customers can view a series of ready-to-wear pieces, before moving through the boutique to the shoes, which are displayed in a brightly lit glass interior room with sheer glass panels separating the collections and giving a sense of serene elegance.

As customers browse, they’ll notice the new-season pieces displayed on the staircase underneath a crystal chandelier, creating an aura of red-carpet glamour. 

Valentino, 17-19 avenue Montaigne, 75008 Paris, +33 (0)1 4723 6461



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