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The Fendi Baguette bag: an exciting reissue of six classic styles

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Paulina Szmydke,

When the Fendi Baguette hit the stores 15 years ago, it became the first ‘It’ bag, generating waiting lists, paparazzi snaps and secretive sales. To celebrate the anniversary of this iconic purse, deceptively small, passionately collected by women all over the world, Silvia Fendi is reissuing six of her favourite styles, accompanied by a book illustrated with photographs of the most outstanding pieces inspired by the likes of Damien Hirst and Jeff Koons. Tucano, Zucca, Gialla, Jeans, Paglia and Specchietti will undoubtedly up your coolness factor this summer, but be quick – the new edition is likely to spark a fresh frenzy.

Fendi, 22 avenue Montaigne, 75008 Paris, +33 (0)1 4952 8452



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