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Pepsi Max launches a fashion capsule collection

As the World Cup heats up, the Art of Football movement from Pepsi Max receives a fashion injection with a collaborative collection of streetwear accessories

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Marina Nelson,

The Live for Now global football campaign by Pepsi Max returns for the third year, with a collaborative capsule collection of fashion accessories and gadgets fit for the World Cup in Brazil.

Exclusive to three famous retailers worldwide, including the Colette boutique in Paris, the collection brings together a selection of alternative and artistic pieces from famous brands.

Customers can find sneakers from Del Toro and chic headphones from B&O Play, while Original Penguin provides the streetwear with graffiti-inspired polo shirts, swimming trunks and one-of-a-kind artistic jackets.

To experience the campaign fully, take a trip to the famous boutique where the water bar has been redecorated in Pepsi’s signature colours.

Pepsi Max x Original Penguin jacket, €150
Pepsi Max x Original Penguin swimming shorts, €65
Pepsi Max x Del Toro Chukka sneakers, €305
Pepsi Max x B&O Play Form 2i headphones, €145 each
Pepsi Max x B&O Play H6 headphones, €440

Colette, 213 rue Saint-Honoré, 75001 Paris, +33 (0)1 5535 3390



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