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Paris welcomes a new Paul Smith boutique


The city’s fashionable rue de Grenelle is the location of Paul Smith’s fifth Paris store

Marina Nelson ,

Quintessential British designer Paul Smith, a regular at London Fashion Week, has recently opened a new boutique in Paris.

The unique store stands out as it’s the city’s first Paul Smith womenswear store. Fashionable Parisian clients are greeted by a sleek, sharp open-plan space.

The sophisticated interior features brass clothing rails with matching edging on counter surfaces and wide, ceiling-height mirrors. The changing rooms are supersized, with brightly coloured chairs for a comfortable shopping experience.

The boutique is split into three sections; the main area houses the popular womenswear mainline collection. On either side is Paul Smith’s androgynous high-end Men Only shoe and accessories collection, while the third area is reserved for the chic and sophisticated Black Label range.

Paul Smith, 32 rue de Grenelle, 75007 Paris

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