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& Other Stories opens in Paris

& Other Stories recently launched a new concept store across Europe, with Paris the location of its fourth opening

Marina Nelson,

The H&M group has expanded its catalogue with a new concept store that showcases fashion-forward designs in an artistic and alternative fashion.

The new & Other Stories store in Paris features a unique circular design with a central garden space in the middle. The lower ground floor houses a wide collection of shoes and brightly coloured accessories, while the upper levels focus on androgynous fashion and beauty gifts.

To help you create the perfect look, ranges feature snapshots of models in selected clothing alongside matching shoes and accessories.

For added inspiration, there’s a special blogger street-style mood board featuring Polaroids of key pieces available in the store, to highlight the latest emerging trends.

& Other Stories, 277 rue Saint-Honoré, 75008 Paris



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