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Louis Vuitton’s travel-focused, pop-up treasure-trove opens

Designed in collaboration with Monocle magazine’s Tyler Brûlé and his team, Louis Vuitton’s pop-up store L’Aventure explores the brand’s incredible relationship with travel and travellers

Hannah Lewis,

Master luggage-maker Louis Vuitton has barely changed its manufacturing process since it began crafting trunks and cases in the 19th century. Skilled craftsmen work on each item and, depending on the style, a piece of luggage can take up to 60 hours to make by hand. Louis Vuitton is a brand inextricably linked with travel, and its monogrammed luggage is universally recognised for both quality and style.

Embracing this rich history, the French fashion house opens a pop-up store, L’Aventure, this month on the exclusive avenue Montaigne in Paris. The store, which is open until 31 December, was designed in conjunction with Monocle magazine’s Tyler Brûlé and his creative team. It pays homage to the importance of travel – and, crucially, to the importance of travelling in style.

Visitors will find a selection of luggage, travel accessories, and travel-appropriate ready-to-wear, with many pieces exclusive to L’Aventure. Personalisation and repair services are also available, as well as frequent demonstrations on ‘the art of packing’. Yes, it really is taken that seriously – but with good reason, and to great success. As Brûlé puts it: ‘The Louis Vuitton monogram must have been sent around every airport carousel in the world, and been through every cruise terminal and train station. The legendary signature has adventure embedded in its core.’

L’Aventure, 22 avenue Montaigne, 75008 Paris, +33 (0)1 4562 4700



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