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Loewe’s new Amazona Atelier in Paris 


Edoardo Ravaioli ,

For fans of the much-loved Amazona bag, which has been a Loewe icon since its creation in 1975, comes the opportunity to create a personalised version. The new Amazona Atelier, opening this month in Loewe’s store in Paris, will enable clients to choose the corner patches, the handles and the leather body of the bag, using a variety of materials from calf and goat skin to ostrich and crocodile in a wide selection of colours. Clients will also have the opportunity to personalise the bag further by having their initials engraved on a gold, palladium or ruthenium plate inside. The new Atelier will enable Amazona fans to play with thousands of different variations to create their ideal bag.

Loewe Amazona bag, from €1,400

Loewe, 46 avenue Montaigne, 75008 Paris, +33 (0)1 5357 9250

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