Edun, known for promoting positive change in Africa through fashion, has recently released two limited-edition elephant-design T-shirts: a white one with a front-facing elephant motif or the side view in simple black.
The new spring/summer 2013 campaign, photographed by Ryan McGinley, focuses on the threat to the African elephant, highlighting the risk of this stunning animal becoming extinct through the illegal trade in ivory.
Proceeds from sales of the T-shirt will be donated to WildAid, a charity working to stop wildlife trafficking.
Edun elephant T-shirt, €39
Le Bon Marché, 24 rue de Sèvres, 75007 Paris, +33 (0)1 4439 8000