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Discover the Chanel Boy.Friend watch


This season Chanel honours Coco Chanel’s love of masculine tailoring with the Boy.Friend watch, the new men’s-style timepiece designed exclusively for women

Emily Scrivener
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Emily Scrivener ,

This September, Chanel introduces the Boy.Friend watch, a new addition to the brand’s flagship Première timepiece collection. The sober, refined design takes the Première, Chanel’s first feminine watch creation, into masculine territory.

Coco Chanel was famous for twisting and combining masculine design with a softer feminine edge and this new timepiece pays homage to the androgynous look. Available in either large or extra large, the oversized watches are embellished with luxurious finishing touches, including either an 18-carat white gold or 18-carat beige gold case, with a refined alligator strap giving each design a wholly feminine appeal. Each watch has also been designed with a long octagonal shape, taking its cues from the iconic Chanel No 5 bottle and the geometric shape of the place Vendôme in a fitting tribute to the house’s signature aesthetic.

Chanel has once again enlisted popular model Sam Rollinson to front the new watch campaign.

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