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Chloé adds a new concept to Paris


Chloé recently opened its second Parisian boutique in one of the city’s most fashionable districts

Marina Nelson,

Chloé’s 50th store is a new flagship on rue Saint-Honoré, in the heart of one of the city’s most chic districts – a fitting return to the label’s Parisian roots and a companion to its existing boutique on avenue Montaigne.

The new split-level apartment-style store is set inside a terraced courtyard. Stylish customers can shop for the label’s simple silhouettes and sophisticated lines, browsing the shoes and accessories room as though it were a personal walk-in wardrobe – and stylists are on hand to offer advice.

To celebrate the new store Chloé has designed a rare handbag, exclusive to the new outlet. The special-edition Alice handbag is limited to 30 numbered pieces and includes engraving for a personal touch.

Chloé, 253 rue Saint-Honoré, 75001 Paris

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