The new store merges futuristic technology with traditional British heritage and style to create a unique shopping experience
Burberry Paris - St Germain
161-163 Boulevard Saint Germain, 75006 Paris
Tel: +33 (0)1 7076 1500
Burberry was originally a raincoat supplier to Edward VII and the armed forces and has since become a favourite with the fashion pack, who can’t get enough of the label’s timeless sensibility. Creative director Christopher Bailey designs clothes and accessories loved for their English aristo look. Alongside trench coats in camel, silver and palest lilac, there are lighter-than-air minidresses adorned with zips and paillettes. Staff are impeccably trained and can be relied on in any fashion emergency.
Burberry has taken the digital world by storm with almost 13m Facebook fans, more than 1m Twitter followers and a growing Pinterest mood board